03 Feb By Another Name: New Metaphors for Sustainability

By Another Name: New Metaphors for Sustainability

Metaphors are a way of conceptualising, critiquing and transforming the world. They can make new forms of knowledge possible and can be seen as rooted in bodily experience. Metaphors also can act as hidden forms of ideology. The latent metaphors around sustainability tend to emphasise management, measurement.

Wallace Heim asked artists and others working in the cultural and ecological fields to create a metaphor for sustainability, one that resonated with their practice or informed their perceptions. This was an experiment to find out whether new metaphors of sustainability could be invented, new imagery, sensibilities and associations created which could be generative and alive.

The film is online above and on www.ashdendirectory.org.uk/features.asp and on Vimeo.